Why Innovation Is Key to Keeping Pace With Rise of Subscription Models

Traditional home security companies understand the need to provide peace of mind.  With the increase of digital products and services, this increasingly means keeping software updated, which is another strong benefit for customers buying subscriptions –

 

The way to approach innovation is by asking what constitutes core brand values, suggests Robin Stennet, vice president of emerging markets strategy for ADT. Striving to come up with new ideas to keep operations, products and service offerings fresh? The process of making all that happen successfully centers on […]

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